GOOGLE ADS MANAGEMENT
Get Found When Customers Are Searching
Google Ads puts your business in front of potential customers at the moment they're actively looking for the products or services you provide.
I manage Google Ads campaigns for businesses that want more qualified traffic, more leads and a clearer understanding of where their advertising dollars are going.
One flat management fee. Your Google advertising budget goes directly to Google.
Reach Customers With Intent
The major advantage of Google Search advertising is timing. Instead of simply putting an advertisement in front of someone and hoping they're interested, you can reach people who are already searching for what your business offers.
Search Intent
Reach potential customers when they search Google for products or services related to your business.
Local Targeting
Focus advertising on the cities, communities or geographic areas where your customers actually come from.
Budget Control
Control how much you invest and adjust budgets based on campaign performance, demand and business priorities.
Measurable Results
Track valuable actions such as phone calls, leads, website enquiries and other customer activity.
More Than Just Search Ads
The right campaign mix depends on your business, your market and how long customers typically take to make a decision.
Google Search
Reach people actively searching for your products and services using carefully selected keywords, geographic targeting and relevant ad messaging.
Display & Remarketing
Stay visible to relevant audiences beyond Google Search and reconnect with people who have previously visited your website.
YouTube Advertising
Use video advertising to build awareness, reach targeted audiences and stay visible during a longer customer decision process.
Conversion Tracking
Measure the actions that matter so campaign decisions can be based on leads and customer activity rather than clicks alone.
Not Every Customer Buys After One Click
Someone searching for an emergency plumber may make a decision within minutes.
Someone researching flooring, financing, a new vehicle, professional services or a major home improvement may compare businesses for days or weeks before contacting anyone.
That's why I don't treat every business or every campaign the same way.
Your advertising strategy should reflect how your customers actually make buying decisions.
Capture customers who are ready to act now with targeted Search advertising and clear calls to action.
Use Search along with Display, remarketing or YouTube to remain visible while potential customers research their options.
Search terms, conversions, locations, devices and other campaign data help determine where advertising dollars are producing the best opportunities.
Ongoing Google Ads Management
Google Ads isn't a set-it-and-forget-it service. Campaigns need ongoing monitoring, testing and adjustment.
Google Ads Management
Some agencies increase their management fee as your advertising budget increases. I don't.
My management fee stays the same, whether your Google budget is modest or increases as your campaign grows.
How Much Should You Spend On Google Ads?
There isn't one correct Google Ads budget for every business.
The right budget depends on your industry, geographic area, competition, average cost per click, search volume and the value of a new customer to your business.
Rather than choosing an arbitrary number, I look at the market you're competing in and help determine a realistic starting budget.
Are we investing enough to generate useful data and meaningful opportunities without spending more than the business can reasonably justify?
As campaign data develops, the budget can be adjusted based on actual performance.
Common Questions
Why can't I see my own Google Ad?
Ads aren't guaranteed to appear on every search. Your budget, location, targeting, competition, search term, schedule and Google's ad auction can all affect whether an ad appears for a particular search.
Do I pay you for the Google advertising budget?
No. Your advertising spend is charged directly by Google to your credit card. You pay me separately for campaign management.
How much should I spend?
It depends on the competitiveness of your industry, your geographic market, search demand and what a new customer is worth to your business. We can determine an appropriate starting point before launching or expanding your campaign.
Do you only manage Search campaigns?
No. Depending on the business and customer journey, campaigns may also use Display, remarketing and YouTube advertising alongside Google Search.
Can you work with an existing Google Ads account?
Yes. Existing campaigns can be reviewed and optimized rather than automatically starting over from scratch.
Ready To Get More From Google Ads?
Whether you're starting a new campaign or want a second look at an existing Google Ads account, let's talk about your business, your market and what you're trying to accomplish.
