Reviews & reputation have become a critical part of the modern consumer buying process. They influence search ranking & help consumers to compare and select the best business to use.
In our latest study we examined how online reviews and ratings impact click-through rates from Google search results! (And the findings are EXCITING!)
Whether you're a business owner or marketing professional this new research highlights the impact that effective reputation marketing can have on a business.
Some of our Key Findings:
- Having a 5 star rating boosts search click-thru by 28%
- Going from a 3-star to a 5-star rating drives 25% more clicks
- 56% of consumers select a business if it has positive ratings/reviews