New Research Shows That Reviews Increase Search Click-Through Rates by 28%

Reviews & reputation have become a critical part of the modern consumer buying process. They influence search ranking & help consumers to compare and select the best business to use.

In our latest study we examined how online reviews and ratings impact click-through rates from Google search results!  (And the findings are EXCITING!)

Whether you're a business owner or marketing professional this new research highlights the impact that effective reputation marketing can have on a business.

Some of our Key Findings:

  • Having a 5 star rating boosts search click-thru by 28%
  • Going from a 3-star to a 5-star rating drives 25% more clicks 
  • 56% of consumers select a business if it has positive ratings/reviews