google insights

Enhancing Your SEO Through Google Business Posts

If you've never heard of Google Posts, you are going to want to stick around for a while!

Search Engine Optimization, or SEO for short, is the important business technique of increasing the amount of quality traffic to your business through organic Google search results.

For example: if you own a flooring company in Vancouver, and someone searches “Best flooring company in Vancouver” or “Carpet installation Vancouver”, you want your business to be at the top!

Google has become extremely competitive, and one of the most powerful local SEO strategies that a business can use is to improve their local search rankings on Google by claiming and optimizing their Google My Business (GMB) listing. While claiming your business on your Google doesn't necessarily guarantee you top ranking, it has been proven time and time again to go a long way in the process.

 

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Equally as important as impressing Google, is impressing your potential customers. Now, Google has taken their My Business Page to the next level by making it easier than ever to connect with real people, online, through Google Business Posts!

From the beginning, Google has been dedicated to being the best search engine to connect you and your potential customers or clients to exactly what you're looking for! Through the years, Google has taken various steps and upgrades to improve your online business success. These features allow business owners to include additional information so potential customers who search for your business can learn more about what you have to offer.

One of the recent and most beneficial enhancements Google has added to Google My Business listings is the aforementioned “Post”. The great thing about Google Posts is that when a potential customer searches for your business on Google, the Post shows up with you Google Business Page for everyone to see.

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So how can you optimize your Google Business Posts for the best results?

Great question, and we are excited to show you!
 

5 Key Tips To Making Outstanding Google Posts

  1. Content: Is your post about a future event? New product or service? How about a limited time savings? Do you have some exciting news to share? Consider what you want your post to do, and make the content — whether to encourage customers to visit your store, sell something, or announce a new feature.

  2. Imagery: Videos and photo are a great eye catching way to connect! Be sure to take a high-resolution photos reinforcing your message so your post stands out. Photos should be simple, relevant, and bright! At a minimum, pick a resolution of 720px wide by 540px tall, in JPG or PNG format. Google accepts the following file formats for video: AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS. The maximum size for videos is 100 MB.

  3. Title (if your post is an event): Describe your event in 4-5 words. You have 58 characters for your title.

  4. It's all in the Details: Be clear and direct about the offer/event. Google gives you 100-300 words to play with but remember people have short attention spans.

  5. Direction: Include a “Call To Action” to direct your potential customers where you want them to go. Call of actions include links to “Buy,” “Book online,” “Learn more,” “Call,” or “Visit."

Need help increasing traffic to your website?

Contact ReviewMeNow to enhance your business listing!

Google Reviews Make People Notice and Connect With Your Business

It's no secret.

You probably already know Google reviews get your business seen, and without them, your business can easily become invisible to thousands of potential clients daily. However, what you may not realize is just how important google reviews are for client accessibility too! Google reviews can act like a gateway, guiding customers straight to your door in a way that other paid advertisements simply do not.

In fact, did you know that 80% of people will click, call or visit a business AFTER reading a positive google reviews? It's true!

People today are busier than ever, and with their chaotic lives, what your customers crave most are EASY SOLUTIONS! Your business' customers don't have the time or the patience to be scrolling through multiple web pages to find the information they are looking for. Luckily, Google works for you and them, making it easy for them to find, explore, and connect with you, all in one place- Google Reviews.

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Let's say, you are looking to renovate your home, and it is time to upgrade those floors! You google "local flooring specialist", and google gives you a convenient list. Google gives you pages of listings, actually... Do you scroll through pages 2-5? Probably not! In fact, you probably won't scroll past the first 5 listings, let alone 5 pages. Your eyes instinctively scan the page for the highest rated businesses, and you begin to check them out. The first one looks great, but you have to click their website, scroll down to contact, copy and paste the number, and then call them. Not that hard, but it's definitely more work than you want to do at the moment. The next one is just as good, and someone left an excellent 5 star google review yesterday! Perfect, you can see that they are located about 20 minutes away, and their number is linked right there for easy accessibility. You click the blue highlighted number, and your phone instantly connects you their friendly staff. You now have your floors scheduled, and they just landed themselves another client! Too bad the other, equally as good business missed out! Make sure you and your business is seen and accessible!

 

How do you get seen and connected?

  1.  Keep your google reviews high and consistent (google will automatically move and keep you towards the top of the list).
  2.  Keep your contact and business information updated at all times
  3.  Respond positively to all Google Reviews- good and bad!
  4.  Keep active on your Facebook and websites by updating pictures, posting blogs, and adding new content. 


Google also makes it easy for business owners like you to track your success throughout the month by using your Google Business Page Insights! Here you can review how many customers called, requested directions, viewed your website, or tried to connect with you via chat. What call of action do you think is most beneficial for your business clients?

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Need help getting noticed?

Connect with a qualified Online Reputation Specialist @ www.reviewmenow.com/contact/